# Mercury 7 (M7)

> Short-form video marketing, branding, and web design agency based in the Coachella Valley, California.

## About
Mercury 7 is a creative agency founded by Theo Olesen, specializing in short-form vertical video production (TikTok, Instagram Reels, YouTube Shorts), brand identity, and custom web design. Based in Palm Desert, CA, we serve businesses across the Coachella Valley and beyond. We take an anti-boring, design-forward approach — bold typography, clean layouts, and content that actually performs.

## Services

### Short-Form Video Production
- TikTok, Instagram Reels, and YouTube Shorts for brands
- End-to-end: concept, scripting, filming, editing, posting
- Proven results across golf/lifestyle (Icon Golf Cars), hospitality/senior living (Revel Palm Desert), digital agencies (Big Rig Media), and local service businesses (Glow Window Cleaning)

### Social Media Management
- Content strategy and calendar planning
- Community management and engagement
- Analytics, reporting, and optimization
- Platform-specific strategy for TikTok, Instagram, YouTube

### Brand Architecture & Identity
- Logo design and visual identity systems
- Typography, color palettes, brand guidelines
- Brand strategy and positioning

### Web Design & Development
- Custom websites: WordPress, Astro, Shopify, React, Next.js
- Performance-optimized, mobile-first, SEO-ready
- CMS integrations: CloudCannon (git-based), WordPress, Shopify
- POS integrations: Lightspeed
- Tailwind CSS, responsive design, accessibility

## Current Clients & Portfolio

### Glow Window Cleaning — Palm Desert, CA
- Short-form video (YouTube Shorts, Instagram Reels)
- Built glowwindowcleaning.netlify.app on Astro + CloudCannon CMS
- Custom multi-step conditional quoting form
- Subtle glow animations extending brand system

### Icon Golf Cars — La Quinta, CA
- Short-form TikTok video production
- Golf cart dealership, lifestyle/product content
- Website design

### Big Rig Media — La Quinta, CA
- Short-form TikTok video production
- Social media management for a digital marketing agency

### Revel Palm Desert (formerly Unidine) — Palm Desert, CA
- Short-form TikTok video production
- Senior living / hospitality content

### Hunter Gatherer — New York, NY
- Website refresh: huntergatherer.net
- WordPress rebuild from scratch for speed + performance
- High-end NYC design studio portfolio site
- Mobile-first, clarity-focused design

### Pilgrim Surf + Supply — Brooklyn, NY & Japan
- Website: pilgrimsurfsupply.com
- Custom WordPress build with Lightspeed POS integration
- Luxury surf apparel e-commerce
- Pilgrim logo as repeating wayfinding motif

## Creative / Personal Work
- **Cutouts — "Phone Sex"**: Music video. Director + cinematographer.
- **Violet Vendetta**: Short film. Writer. Screened at Fantasia Film Festival and Dances With Films.
- **Awaken**: Cinematography experiment. Cinematographer + actor.
- **Beautiful Swear Words**: Viral Tumblr blog.

## Locations Served
Palm Desert, La Quinta, Rancho Mirage, Indian Wells, Palm Springs, Cathedral City, Indio, Coachella, Desert Hot Springs, Bermuda Dunes, Thousand Palms — and anywhere remotely.

## Tech Stack
Astro, React, Next.js, Tailwind CSS, WordPress, Shopify, CloudCannon CMS, Lightspeed POS, Netlify, Vercel, Git-based workflows, SEO, responsive/mobile-first design.

## Contact
- **Website**: https://mercury7.co
- **Email**: theoolesen@gmail.com
- **Instagram**: @dudebrotheo