Madden GIFERATOR

Real-time GIFs and football trash talk for EA Sports.
Madden GIFERATOR campaign across desktop, tablet and phone

I worked on Madden GIFERATOR for EA Sports at SF Heat (now part of Deloitte Digital).

Animated Madden GIFERATOR: Packers player with Prepare to ragequit, Seahawks trash talk

Madden GIFERATOR turned live NFL moments into GIFs using Madden game footage. Fans could pick their players, add a headline, and share some trash talk while the game was still happening.

Animated Madden GIFERATOR: Seahawks player with Be afraid Packers. Be very afraid. trash talk

The campaign won two Shorty Awards, for Games and Animated GIFs. Our favorite recognition was getting a Know Your Meme entry.

Fan-made Madden GIFERATOR: Blackmage Thundaga with an animated football player

Pilgrim Surf + Supply

Branding, web, and e-commerce for Pilgrim Surf + Supply.
Branding · Web

Beautiful Swear Words

A typography project that went mega-viral and landed on Adult Swim.
Typography · Apparel
A woman interviewed for Big Rig Media, seated beside an aviation award sign

Big Rig Media

Conversion-focused video sales funnels that turned team stories and client interviews into new business.
Video · Social

What are you working on?

Is your website not converting? Does nobody on your team have time to turn social media into new business? Is your logo not quite legit?

Tell me what’s going on. I’d love to talk.

theoolesen@gmail.com ↗

Open on original platform ↗