Story-driven branding, web design, and video marketing.
For brands
Pilgrim Surf + Supply
Branding, web, and e-commerce for Pilgrim Surf + Supply.
Madden GIFERATOR
Real-time GIFs and football trash talk for EA Sports.
Glow Window Cleaning
A sleek website and surprising videos for a new window-cleaning business.
Icon Golf Cars
Video ads that opened up a whole new market for a La Quinta golf cart dealership.
Revel Palm Desert
Videos showcasing life at Revel Palm Desert to help sell units.
Big Rig Media
Conversion-focused video sales funnels that turned team stories and client interviews into new business.For fun
Violet Vendetta
An action-comedy short film made in 105-degree heat.Selected for festivals nationwide, including Fantasia and Dances With Films.
Beautiful Swear Words
A typography project that went mega-viral and landed on Adult Swim.
Cutouts Music Video
A dreamlike, atmospheric debut for a rock band's debut single.
I’m Theo Olesen.
I got into graffiti in high school. That led me to typography, then branding, web design, and the rest of the work I do now.
I grew up in Brooklyn, studied art at Cooper Union, and spent years in the Bay Area.
I’ve worked at Deloitte Digital and McSweeney’s in San Francisco, HunterGatherer in New York City, and other great teams along the way.
These days, I’m a husband and dad in the Coachella Valley. I like working with people who really care about what they’re building.
When I’m not working, I’m playing pickleball, being a major movie nerd, and getting emotional over fonts.
What are you working on?
Is your website not converting? Does nobody on your team have time to turn social media into new business? Is your logo not quite legit?
Tell me what’s going on. I’d love to talk.
theoolesen@gmail.com ↗