Icon Golf Cars

Everyone in the desert knows summers are brutally slow for business. But a couple of months after we started posting videos, people were driving from as far as LA to buy golf carts.

The videos gave people useful info about the carts and a sense of the real humans they could buy one from.

In one particularly silly example, I explained the features of lithium batteries while planking. That single video brought in more customers than any other.

Within a year, our shop had the highest revenue of all 13 Icon locations.